FIBRE OPTICS ID FOR CHINA’S CCTV4

Here’s Brand Energies latest ID for China Central Television’s CCTV4, carrying on our rebrand campaign’s idea of using the channel logo’s Frame shape to express “China Perspectives”. This new ID keeps red as the brand colour but this time we…

FIBRE OPTICS ID FOR CHINA'S CCTV4

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Here’s Brand Energies latest ID for China Central Television’s CCTV4, carrying on our rebrand campaign’s idea of using the channel logo’s Frame shape to express “China Perspectives”. This new ID keeps red as the brand colour but this time we have broken away from the solid frame shape to create a frame made out of swaying Fibre Optics.
The ID is created entirely using CG animated elements.
Designed by John Kennedy, directed by Jason Keeley and animated by Coffee & TV, with beautiful compositing in After Effects by Jonny Stopford and music by David Lowe.
Producer: Celia Chapman (London). Account Director: Tan Lei. Producer: Christina Zhang (China)

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