Mud Jeans – “Lease A Jeans”

MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. In 2013, MUD Jeans launched the pioneering lease system. This system ensures that they keep hold of the fibres that went into their jeans and…

Mud Jeans - "Lease A Jeans"

Source

0
(0)

MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands.

In 2013, MUD Jeans launched the pioneering lease system. This system ensures that they keep hold of the fibres that went into their jeans and that every garment comes back to them and gets recycled. Customers can keep the jeans for as long as they want, with a Repair Service provided for free.

In this video Bert van Son, CEO and Founder of MUD Jeans and Eva Engelen, Sustainability Director, explain how circular economy can be a business model in fashion.

0 / 5. 0

Leave a Reply

Your email address will not be published. Required fields are marked *