MUJI Eco-Labo is a sub brand campaign that produces bespoke garments using organic fabrics. The campaign involves a store-like exhibit displaying 6 garment silhouettes and a variety of organic fabrics. These fabrics include 3 types of cotton and 10 types of fabrics/fibres. Giving customers the freedom to choose their material(s) that go along with their garment of choice.
This idea was inspired by researching on brands that recycle waste to create new clothing. More importantly, the brand I thought of when thinking about fashion circular and sustainability was MUJI. So there I was, in a MUJI store at Plaza Singapura acquiring inspiration for my project.
In addition to that, I researched if there was such a thing as organic clothing. And there was, a variety of organic fabrics, bamboo, banana, hemp, all sustainable. So I decided to go with the idea of blending organic fabrics to create garment silhouettes from MUJI. These organic fabrics also provide different textures, so the idea of combining materials together in a brand like this was definitely novel.