U+2601

As opaque algorithms embed themselves more deeply into the world around us, we understand less and less of how the world functions and how we function in it. James Bridle calls it a “new dark age”, an era in which…

U+2601

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As opaque algorithms embed themselves more deeply into the world around us, we understand less and less of how the world functions and how we function in it. James Bridle calls it a “new dark age”, an era in which despite the constant flux of information, the bigger picture lies outside our collective field of vision. In this dark age, we are told to imagine the Cloud as an ethereal omnipresent being evaporating all our unbearably heavy data, rather than what it is: a system to outsource data storage. Unlike its namesake, the Cloud isn’t weightless – it is grounded by thousands of kilometers of underwater fibre-optic cables and vast server farms.

Concept and performance: Jared Marks
Video: Tom Wilson
Commissioned for the exhibition Immaterial Girls, curated by Rokolectiv, Bucharest 2018

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