Bamboo is an amazing plant – it grows quickly without the need for pesticides and heavy irrigation systems using up water resources, and is therefore completely sustainable. From the bamboo stems an amazing viscose fibre is created, which we use for the incredibly soft blend our baby and children’s towels are created from. It is more absorbent than cotton, and stays soft after washing – incredible stuff! We are proud to use bamboo in our products as part of our commitment here at Cuddledry to doing our very best to create ethically sourced, sustainable products. Our goal is to nurture our environment as well as babies and children worldwide.